Fossil has made a major play for a piece of the smartwatch pie by launching a broad range of wearable devices.
The Q line includes devices that resemble traditional timepieces, as well as Android Wear watches.
The Q Tailor and the Q Nate are being billed as Smart Analog watches. They have a traditional look and feel, but come with a secondary display on their faces for tracking steps and displaying notifications.
If you prefer your smartwatches fully-fledged, Fossil has also revealed the Android Wear-powered Q Wander and the Q Marshal.