Over the last few months I’ve been watching with increasing amazement at how perfectly the new Star Wars film, The Force Awakens, has been pitched. Nostalgia has been a key tool for Hollywood for a long time now. Whether it’s a rebooted Ghostbusters, Terminator, or Mad Max, the hysteria over Back to the Future Day, or just the nostalgia piano in Jurassic World trailers, the landmark films of the 1980s are back. Each has had a shot at trying to make a profit based on making audiences feel like they were 20 years younger, with varying success.
But with Star Wars: The Force Awakens, it’s different. Nostalgia has become weaponised.